Posts Tagged ‘Search Engine Optimization’

Google Wave – A Tidal Force

Tuesday, September 29th, 2009

If anyone here thinks Google has been resting on their collective laurels, think again. From their move into Yelp territory with Place Pages to the Microsoft smackdown of Google Docs, Google is proving that they can take the web (and the software industry) where they please (let’s hope they keep their informal corporate motto “Don’t be Evil” at heart).

gwavelogoEnter Google Wave. How to explain this: It’s an all-in-one communication and collaboration system that has the ability to supplant email (one of the first and most disruptive technologies the internet has ever spawned) and far beyond. You can think of it as a real-time webspace that can accept any type of media, be edited by anyone you invite, all the while being a central repository for every communication tool you currently use.

And it’s open: meaning anyone can write applications that enhance and extend Wave’s usefulness. And, for the truly geek: it’s based on XMPP protocol. This means that it can be served just like email protocol can be served. Really, if done right, this could be huge.

The pre-launch (to registered Googlites and Developers) is tomorrow, September 30, with a general launch date later. With their recent Gmail outages they are probably going to make triple-sure that Wave can scale dramatically. Google lost some trust capital with their recent outages and cloud computing usage is mighty fickle – especially when it comes to reliability.

Let the wave roll!

Top 10 Search Tips – Tip #10 – Market, Market, Market!

Wednesday, August 19th, 2009

Some of you are sighing in relief. The last entry to the Top Ten Search Tips. Tip #10! I’ll keep this short: I’ve provided these search tips during some recent presentations and they were well-received by the participants. I thought it would be beneficial to post them here. I hope they’re able to help you in your search efforts.Search Engine Optimization

Top 10 Search Tips – Tip #10 – Market, Market, Market – When all is said and done with respects to making a website as shiny as possible, there’s still work to be done in order to promote it. Just like traditional marketing is a never-ending cycle, so goes internet marketing. It has rapidly become an integrated and necessary channel of an organization’s overall marketing plan.

Every opportunity to promote a company’s URL – just like handing out a business card – should be taken advantage of. Basic opportunities are:

  • Email Marketing – Generating a regular and readable newsletter keeps the company and the company’s website top-of-mind. If it’s the regular writing that gets in the way of publishing a newsletter, find someone to do it. Shameless plug – Alpine Technical Group is managing more and more internet marketing campaigns including the writing of regular newsletter articles.
  • Blog – The same content created for the email newsletter can be published on a blog.
  • Facebook – Create a group on Facebook for your company and publish the first snippet of the newsletter content. Entice readers to “read more”.
  • Twitter – Tweet the substance of your Blog article and point to it. Actually when set up correctly, Twitter will feed your Facebook page.
  • Yelp – We mentioned this before. Ensure your organization is well represented on Yelp. If it’s appropriate, beg customers to provide reviews on Yelp, Google, Bing etc. Remember though, it’s inappropriate (and usually apparent) for companies to review themselves.

All of these activities are work. But the dividends paid include keeping you top-of-mind with clients and prospects AND establishing you as a subject matter expert (SME) in your field. All of those links back to your website are great for achieving Tip #9

Measurement is difficult to come by in terms of ROI for internet marketing as well. One of the best ways to measure is to see what kind of website activity is generated before and after a particular event. Success comes from website visitors actually performing a task on your site. If it’s visiting a thank-you page after purchasing a product or filling out a form, those activities can be measured and attributable to internet marketing activities.

Also, the ever-pervasive “How did you hear about us?” is a perfect and immediate way to get marketing feedback.

Hopefully everyone has gained some sort of insight from these tips. Granted, they are pretty basic instructions but, if followed, they can produce great results.

Good Luck and Happy Webbing!

Simplify The Search Enigma – The Happy Bot Edition

Saturday, January 3rd, 2009

Web Search has some very sophisticated and enigmatic science behind the ultimate results. If all of the brainpower behind Google search had been directed towards the space program, we would probably be trading baubles with the locals on Gliese 581.

While some people fret and bother themselves in determining the “ultimate truth” behind the search algorithms, there are basic rules that can be followed to keep your website at or near the top of your targeted keyword results. Part of that solution is to make sure the web-bots are well-educated about your site: (more…)