Moving on with my Top Ten Search Tips Series. In brief, I’ve provided these tips during some recent presentations and they were well-received by the participants. I thought it would be beneficial to post them here. I hope they’re able to help you with your search efforts.
Top 10 Search Tips – Tip #2 – Persistence
Persistence - Tip Number 2
My second tip, Persistence, builds on the first tip in that, along with patience, a persistent strategy of ongoing regular improvements to your website and search activities is important to gain upper placements. An important piece of advice to remember is DON’T, PLEASE DON’T whitewash your search efforts if you don’t see results in the first weeks of a strategy. By “whitewash” I mean completely remove or radically change your titles, descriptions, adwords etc. This radical type of change can very well place you back in rankings the same as a new website starts out low in results. There is a lot of debate around the “sandbox” effect but it makes sense in terms of relevance.
And remember, it’s all about relevance. Suppose a brand new website is created, perfect in every way, with pristine descriptions and title pages, all SEO is performed to the maximus and there are even inboud links created in order to bump Page Rank. Why should Google / Bing promote this site to the top of the results when there’s no track record of the website? Of course no search engine worth it’s salt is going to divulge a sandbox algorithm, it makes sense that there would be a “cooling off” period to ensure the relevance and assurdness of such a new website.
To coin a phrase: slow and steady wins the race. With persistence comes reward, especially in the search results arena.
Tags: Search Marketing, Search Marketing Activity, Search Marketing Testing, Top Ten Search Marketing Tips