Archive for the ‘Uncategorized’ Category

Disaster narrowly avoided

Friday, June 25th, 2010

It takes just a little longer to shop these days but the results are so much more rewarding. I rarely purchase anything over $50 anymore without using my phone to check Amazon or Cnet reviews and using Redlaser to compare pricing. I’m not sure what the store personnel think at Best Buy while I enter product codes or scan the barcode. I imagine I’m not the first and definitely not the last shopper who’s using this technology to their advantage. And with the speed increases with 3G, it’s a quick and easy operation. A recent shopping excursion to Costco with the Son:

Son: “Dad! I want this video game for our Wii. Will you buy it for me? It’s on sale for $1599.95!”

Dad: “Hold on, let me check the star rating on Amazon real quick… See? Look, Marshmallow Freak Out only gets two stars! It’s a totally lame game, little Dude”

Son: “Oh, OK. Hey Dad! I want this personal flight jet pack. Will you buy it for me? It’s on sale for $1599.95!”

Dad: (Repeat above line replacing “Marshmallow Freak Out” with “Augermatic”)

This repeats until we get through checkout, get our polish sausage and Coke and exit the store. Money saved!

I’ll also be the first to admit I’ve saved myself from some painful impulse purchases by checking out reviews before plunking down the cold cash on some obscure techno gadget. Again, it takes a little longer but the purchases are much more quality.

Google Wave Available to Everyone

Wednesday, May 19th, 2010

Google Wave?The most recent announcement at today’s Google I/O in San Francisco is that Google Wave is available to anyone who wants to use it. http://wave.google.com will take anyone to the sign-in page and voila, wave away.

From personal experience, Wave has some hurdles to overcome in order to go mainstream. The same organizational mindsets one has to adopt when using gmail are the same when using Wave: threads can get crazy out of hand quickly. The knowledge needed to make both Gmail and Wave usable isn’t necessarily an intuitive thing – there’s some digging to be done.

That said, the recent improvements to Wave have made it much easier to manage and a lot easier to use. Let’s see if “Generally Available” makes a difference with regards to usage.

Bing Shows First Decline Since Launch, Google Reaps the Losses

Wednesday, October 7th, 2009

Bing, Microsoft’s new web search engine, has posted the first decline since its launch in May of this year according to Statcounter. While Yahoo met a similar fate as Bing for the month, Google has gobbled up that available market share and posted an increase for the month of September.

Bing dropped over a percentage point from 9.64% to 8.51%. Yahoo posted a similar drop from 10.5% to 9.4%. Google, on the other hand, showed a gain of over 2 points from 77.83% to 80.08%. Not a bad month for the Google universe: up in search and promulgating some serious hype over the upcoming release of Wave.

What does this mean? From the people I’ve spoken with about their search habits, many people went over to Bing due to the shine factor but have since gone back to Google. It seems that the cleanliness and relevant results from Google are still grabbing share. People do appear to enjoy the media areas of Bing in terms of idle entertainment (the music video section of Bing is directly responsible for a lot of spent hours). Still, when it comes to getting answers to burning questions, Google is again making strides.

Google Wave – A Tidal Force

Tuesday, September 29th, 2009

If anyone here thinks Google has been resting on their collective laurels, think again. From their move into Yelp territory with Place Pages to the Microsoft smackdown of Google Docs, Google is proving that they can take the web (and the software industry) where they please (let’s hope they keep their informal corporate motto “Don’t be Evil” at heart).

gwavelogoEnter Google Wave. How to explain this: It’s an all-in-one communication and collaboration system that has the ability to supplant email (one of the first and most disruptive technologies the internet has ever spawned) and far beyond. You can think of it as a real-time webspace that can accept any type of media, be edited by anyone you invite, all the while being a central repository for every communication tool you currently use.

And it’s open: meaning anyone can write applications that enhance and extend Wave’s usefulness. And, for the truly geek: it’s based on XMPP protocol. This means that it can be served just like email protocol can be served. Really, if done right, this could be huge.

The pre-launch (to registered Googlites and Developers) is tomorrow, September 30, with a general launch date later. With their recent Gmail outages they are probably going to make triple-sure that Wave can scale dramatically. Google lost some trust capital with their recent outages and cloud computing usage is mighty fickle – especially when it comes to reliability.

Let the wave roll!

Top 10 Search Optimization Tips for the General Public

Sunday, September 20th, 2009

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I’ve performed a few Internet Marketing presentations for local business organizations recently. While I went into them with a bit of  trepidation (public speaking is not on MY top ten list), they turned out to be great experiences: the more the audience responds to the content, the more fun!

The main content of the presentation is a list of  Top 10 Search Optimization Tips. The tips are geared towards both people who manage their own search programs AND people who have their search programs managed for them.  This article is a “hub” with links to expanded discussions for each of the tips. Also, while we speak of Google in these articles, the same thoughts can be utilized for Yahoo and (what is now) Bing.

Tip #1 - Patience – Nothing happens instantaneously on search engines (except payments, of course) Read More…

Tip #2 - Persistence – A persistent strategy of ongoing regular improvements to your website and search activities is important to gain upper placements.  Read More…

Tip #3 – Paranoia – Don’t for a second think your competition rests on their laurels at any time. Read More…

Tip #4 – Do Something, Anything - At the very least, populate Title and Description tags. Read More…

Tip #5 – Always Be TestingJust like any other marketing effort, your competition is always working to get their share – and that share is coming from your pie! Read More…

Tip #6 – Four SecondsThe amount of time spent reading top search results. Read More…

Tip #7 – The Long TailHighly targeted customers are gold! Gold! Read More…

Tip #8 – LinksUnabashed and shameless self promotion gets your website noticed. Read More…

Tip #9 – Do What Google Recommends – The guidance is typically accurate. Read More…

Tip #10 – Market, Market, Market! - Just like traditional marketing is a never-ending cycle, so goes internet marketing. Read More…

Adobe Apologizes for its Customer Service

Friday, September 11th, 2009

Adobe has issued a public letter apologizing for the company’s lackluster customer service. From our dealings with Adobe customer service, we can say that this comes none too soon. Typical wait times are in the hour+ category and problems are routinely left unsolved even for simple issues like registering product. Let’s hope they create as good a customer service experience as they are able to create great product.

Adobe says in the letter that the problems stem from transitioning to a “new global service provider”. Hopefully this transition has been occuring for the past year+ since customer service has been poor for years now.

Here’s hoping they will rethink their product suites and sales-ability during their soul-searching. Specifically their ability to sell individual products to suite owners somewhere under retail pricing. A recent conversation with Adobe retail sales at their 800 number resulted in the salesperson admitting it was a bit fantastic that, even though we own Adobe Web Premium – a $1600 product – we are not eligible for any discounts on the InDesign product and have to pay the $699(!) for the product. Design Premium includes InDesign for only $100 more. While it doesn’t include Contribut and Soundbooth, everyone on the phone call agreed that Adobe had there head screwed on wrong with respects to additional suite sales.

Anywho, here’s the first paragraph from the apology, the rest can be seen here or halfway down their customer support page.

“Adobe is committed to providing the most advanced, innovative products and services in the world. Recently, however, our customers have experienced a level of service that is inconsistent with what they expect and deserve. This is unacceptable to us and we sincerely apologize for the inconvenience this has caused some of our customers. We are working diligently – in fact, teams are working around the clock – to resolve these issues. I’d like to thank all our customers who are sharing feedback and giving us the opportunity to respond. We appreciate your loyalty, support, and willingness to make your concerns heard.”


Top 10 Search Tips – Tip #9 – Do What Google Recommends

Monday, August 10th, 2009

OMG – this article is the next to last in the Top 10 Search Tips! I’ll keep this short: I’ve provided these search tips during some recent presentations and they were well-received by the participants. I thought it would be beneficial to post them here. I hope they’re able to help you in your search efforts.arrowtargetsm

Top 10 Search Tips – Tip #9 – Do What Google Recommends. Sorry if that sounds too apparent but it’s true. I’ve been on consulting engagements where the client regularly tests, adjusts, measures, budjets, uses analysis websites and utilizes all the scientific and advanced forms of SEO while their image tags remain blank and the titles to all of their pages are exactly the same. I’m not saying they’re anything less than great people and do an awesome job at their work. It’s just that sometimes, in the rush to the finish line, some of the basics can get overlooked.

Relevance – Again, not to beat one word into anyone’s head but the relevance of your website in relation to your keywords is important. This might also sound pretty basic but keep it top of mind whenever there’s copy to be written for the web. Keyword inclusion should come right after grammar and getting the point across.

Sitemap – Submit a sitemap for your website and update it regularly. There are a slew of free sitemap generators out there – just google “sitemap generator” and voila, choices galore. Make sure the sitemap is in XML format, upload to the root of your website and let the search engines know it’s there (google “submit sitemap google“, “submit sitemap bing“, “submit sitemap yahoo” for instructions).

Web Page Structure – This may be over the technical heads of some people in terms of remedying this issue but the basics remain the same:

  • Make sure title, description, keyword and image tags are populated
  • Ensure title and description are at the top of the page and definitely above any scripting
  • Keep words per page between 300 and 600
  • Make sure all links are active and point to something real (Googlebots HATE 404 errors)
  • Make sure each page links back to your main menu pages (home, about, contact us, products, services)

Submit Website – All search engines have a way to submit your site for crawling. Chances are excellent they will find your site anyway but this is a good excercise to ensure they find it sooner than later. Each time you update your sitemap is a good time to resubmit.

Analytics – Take your pick but Google is the 800 pound Gorilla as of this writing. Unless there’s a serious upheaval in the search world, this trend should continue for the foreseeable future. If it’s not installed already, get it. If it’s installed, it doesn’t work unless it’s checked regularly and analyzed.

404 Pages – Don’t let your browser take control when there’s a broken link – incoming or from within your site. Make sure the site has it’s own 404 page and that it works.

Google happily suggests about a billion other areas to attend to in order to keep site structure up to par. It’s a never ending job but one that pays dividends when done right.

Good Luck and Happy Webbing.

Top Ten Search Tips – #6 – Four Seconds.

Thursday, July 2nd, 2009

Streaming forward in this top 10 search tip extravaganza, here’s #6! I’ll keep this short: I’ve provided these search tips during some recent presentations and they were well-received by the participants. I thought it would be beneficial to post them here. I hope they’re able to help you in your search efforts.

Top 10 Search Tips – Tip #6 – Four Seconds. This tip builds on the previous tips. If you’re reading from top-down the way it’s presented on the blog site, bear with me.

Four Seconds - Use it Wisely

Four Seconds - Use it Wisely

Research has determined, through eye-tracking analysis, that the typical web searcher spends four seconds or less reading the top three to four search results on a search results page. They spend even less time on results further down the page. This means that in order to catch a reader’s attention, search result copy must be highly compelling. Since search results can be paid ad copy or a website description, a lot of care needs to go into what’s being said. I find myself spending a LOT more time working to perfect copy than twiddling with the newest web tool or extension. It’s just that important to get results.

Between tweaking split ads and landing page copy, not to mention seeing what the competition is saying, I find there’s always something that can be improved. I also like to see search results for the same industry from different areas of the country: from metropolises like New York, LA or Chicago to smaller cities like Boise, Little Rock or Ventura. By always trolling and testing, that four seconds can reap a lot of rewards.

Upward!

Top Ten Search Tips – #3 – Paranoia

Wednesday, June 10th, 2009

We’re on a roll! Here’s #3! In brief, I’ve provided these search tips during some recent presentations and they were well-received by the participants. I thought it would be beneficial to post them here. I hope they’re able to help you with your search efforts.

Top 10 Search Tips – Tip #3 – Paranoia

Search Tip #3 - Paranoia

Search Tip #3 - Paranoia

Just like any marketing strategy, internet or traditional, a healthy sense of paranoia goes a long way in terms of motivation. Don’t for a second think your competition rests on their laurels at any time. Especially with the dynamic nature of an internet marketing campaign, improvement opportunities are infinite – and your competition is busy at work making ongoing improvements to their campaigns.

A website isn’t static, neither is the search optimization facets of that website. AND neither is the paid advertising for that website. Several activities are required on an ongoing basis in order to maximize investment and results. A few suggestions:

  • Ad Testing – Split Ads is a proven method of increasing clickthroughs and conversions. The more compelling, inviting and relevant the ad is, the more attention it will receive. By testing split ads, keeping the best and improving upon it, you will inevitably see better results.
  • AIDA – Attract Attention, Increase Interest, Elicit Desire and Call for Action – you can perform all three of these required marketing steps in the measly 3 lines of text given to you in an adwords banner. And you can improve upon it both in the Ad and on the landing page for that ad – whether it’s your home page or a specific page dedicated to that search term. Which brings me to:
  • Landing Pages – Make ‘em and use ‘em. I’ve seen websites that do a poor job at providing keyword-specific landing pages and wallow in the cesspool of 2nd and 3rd page results. I’ve seen others who provide relevant, user-focused landing pages and reap the rewards.
  • Copy – Websites are similar to hardcopy brochures with the main difference being you can change them anytime you want (that and the fact that there’s a plethora of functionality that you can add to the website to increase positive user experience). Take the time and make those positive changes to your site. Search engines like to see dynamics.

I think you get the picture: always assume that your competition is working tirelessly to get above your site in terms of search results. The above suggestions only scratch the surface in terms of search marketing activities. Social marketing and email marketing are other activities (actually the list is endless). One aspect of my job I enjoy the most is helping people make sense of the forest of options and enact a plan that gets the most eyes (and buys) for the buck.

Good Luck!

My Top Five iPhone Apps (For This Week)

Tuesday, May 12th, 2009

I’ve had my iPhone for about a year now and often comment to people that I should work for Apple as an evangelist. On second thought, I wouldn’t be very good at it since I get overly excited when talking about new iPhone apps and what they can do – I’d probably start scaring the Blackberry users that I’m trying to convert.

We took a trip to San Francisco this weekend and used the iPhone a LOT to find our way around, find things we needed and keep the kids entertained while driving. Below, in particular order, are the top 5 most useful apps we used:

1. Yelp – Really, we’ve reached a pinnacle with this app. Type in what you’re looking for (dim sum) and Yelp Mobile will pinpoint your location using the iPhone’s respective location device and provide you with a list of item options either in list form or via a Google map. Sweet. The only downside, especially when looking for DimSum in SF on Mother’s Day is the ability for positive Yelp reviews to cram a restaurant. Dim Sum is popular on Sundays…

2. Google Mobile – Voice search – and accurate at that. Just like everything else Google, the interface is spartan, straightforward and works. Say what you want and Google will show you what, where and how much it is. Easy to move to maps for directions from the current location.

3. Pandora – Type in an artist or a song and Pandora will use their “Music Genome Project” to identify similar artists/songs and play them for you. An easy way to find new (to you) artist’s in similar genres. Hmm, Genome / Genre, same root word? Type in Miles Davis if you have a few days to kill.

4. Flight Control – You wouldn’t think landing airplanes would be fun but this addictive little game can help you kill 5-10 minutes with some very low-consequence air traffic control fun. The kids can last for a little while on it which means it gets back to Dad’s hands that much quicker.

5. Topple 2 – A block-stacking game with great graphics and a nice touch in that you can use the tilt sensor to keep the stack balanced. Kids love it also. At 99 cents, it’s hard to not try it.

Honorable Mention:

  • Amazon Mobile – I use this all the time to compare pricing and get reviews on items I’m thinking about purchasing. Very handy.
  • eBay Mobile – Keep up on your watched items, bids etc with a faster interface.
  • Facebook – Keep connected when you’re away from your PC. Too bad Scrabble for Facebook isn’t included.